CLAUDIA ROUSSEL

Sydney, Australia, AEST (GMT+10)

claudiaroussel6@gmail.comlinkedin.com/in/claudiarousselx.com/claudiaroussel_

About

Top-performing full-cycle AE & 3x founding seller combining hyper-growth unicorn rigor with early-stage, 0 to 1 GTM execution. Proven track record of consistently outperforming quota (127% lifetime average) by leveraging a dominant online personal brand to self-source $18M+ in pipeline and close $1.7M+ ARR from founders and operators. Thrives in ambiguous environments, builds playbooks from scratch, and commands the entire sales cycle from outbound hook to close.

Experience

Dec 25 – Now

Founding Account Executive, Startups at SUPERPOWER

San Francisco

First B2B sales hire

  • Generated $1M in qualified pipeline and lifted deal creation +77% MoM by architecting Superpower's SMB outbound engine from zero: defining the ICP, authoring the full-cycle AE playbook, and engineering custom Claude Code agents across Salesforce, Clay, and Gong.
  • Closed $600K in solo closed-won ARR at 134% of quota on a 24-day average cycle by owning every stage from cold outbound to signature, anchored in consultative discovery and MEDDPICC qualification.
  • Advanced the company's largest-ever deal ($222K) to legal red-lining by opening a new government vertical and orchestrating a multi- stakeholder sale across senior public-sector decision-makers with a tailored business case.
Sep 24 – Dec 25

Senior Enterprise SDR at RIPPLING

Sydney

Promoted 3×: Mid-Market SDR → Senior Mid-Market SDR → Enterprise SDR → Senior Enterprise SDR. Awards: 11 in 13 months, including 3× Overall Top Performer (Enterprise), 2× Pipeline Builder (most closed-won ARR sourced, APAC), Culture Award, Rising Star, and Leadership Award.

  • Generated $15M+ in qualified pipeline contributing to $2M closed-won ARR, including the largest outbound-sourced deal in APAC history ($600K ACV), by building Rippling's APAC enterprise outbound motion from zero and prospecting directly into C-suite and VP economic buyers.
  • Ranked #1 of 18 SDRs in APAC at 124% average quota attainment across 4 consecutive quarters by running targeted, multi-channel outbound into enterprise accounts.
  • Drove 30+ concurrent enterprise deals ($100K–$300K ACV) in partnership with AEs and SEs, authored the APAC Enterprise SDR Playbook adopted as the regional onboarding standard, and mentored 5 SDRs through ramp.
Jul 23 – Sep 24

Founding Sales Lead at MERCU

Sydney

First sales hire

  • Advanced 9 deals to contract worth $1.1M ARR at a $122K average deal size on a 48-day cycle by building Mercu's full-cycle outbound motion from zero and selling consultatively to startup founders and operators.
  • Delivered 140% average quarterly quota attainment, above target every quarter, and grew existing-account revenue +25% by closing 5+ expansion deals through structured upsell plays.
Jan 22 – Jul 23

Sales Development Representative at REFUNDID

Sydney

Promoted from CX to second sales hire

  • Generated 195+ qualified opportunities ($2.4M pipeline) at +110% YoY SQL volume and 112% of quota by launching Refundid's SMB outbound motion from zero and architecting the pipeline forecasts underpinning the company's $12M capital raise.

Education

University of Technology Sydney

B. Strategic Communication and B. Creative Intelligence & Innovation

coursework toward

Talks

Strategic Prospecting Masterclass: An Enterprise SDR's Guide to Consistent Success

Midnight to Millions

Speaker, sharing the stage with Scott Leese and Neil Weitzman.

Guest, POV: you're in tech podcast

POV: you're in tech podcast

on tech sales, going viral, and selling with authenticity.

Skills

Sales Tools & AI Stack

SalesforceHubSpotGongClayLinkedIn Sales NavigatorHeyReachCustom Claude Code Agents (AI-automated prospecting, enrichment & pipeline workflows)

Methodologies

MEDDPICC QualificationConsultative DiscoveryFull-Cycle Outbound SalesMulti-Stakeholder Negotiation & CloseBusiness-Case & ROI Development

GTM Skills

Zero-to-One GTM & Outbound InfrastructureICP Definition & Playbook AuthorshipExecutive & C-Suite EngagementNew-Vertical & Territory ExpansionPersonal Brand as a Pipeline Channel
Curvit