Built the complete visual identity system for the NGO from scratch — logo, color system, campaign templates, and event branding used consistently across three annual MHRS seminars. Designed 30+ campaign assets per event cycle: main flyers, guest speaker graphics, countdowns, merchandise, volunteer certificates, and a pitch deck that secured multi-million naira in funding. Contributed to a 40% increase in Instagram engagement during MHRS 1.0 launch; campaigns reached 4,000+ young Nigerians across digital and physical channels.

Played a key role in establishing and elevating the visual brand identity for the tech startup and its e-commerce platform (Dey4U). Produced 8 animated product design videos for product launches, significantly enhancing the online presence on Instagram & LinkedIn and leading to a noticeable gain in traction and engagement. Designed pitch decks and grant proposals, which played a significant role in securing several multi-million naira funding from investors including the Project i2m.

• Redesigned online banner advertisements, directly contributing to a 68% increase in sales within the first month (client-reported).
• Elevated brand identity by overhauling materials including flyers, IDs, and official documents for a more modern aesthetic.
• Delivered 10+ engaging motion graphic video pieces for diverse client brands within the first three weeks, adapting each brand content to fit the aspect ratio and convert.

Designed and produced a full suite of AI-driven animated explainer and onboarding videos for the app's launch, using AI image and video generation, Photoshop, Affinity, and CapCut. Developed character-driven narratives set in Lagos emergency scenarios — danfo bus accident, armed robbery, fire emergency — to improve user comprehension and emotional trust in the product. Delivered 100+ AI-generated assets and 40+ video clips across multiple production cycles; videos were deployed across LinkedIn, Instagram, and onboarding flows.

Enhanced brand identity and marketing for the M.A.D. 2024 advocacy event through a complete logo redesign and visual communication strategy. Created a comprehensive suite of event materials: 10+ flyers, 4 banners, event tickets, certificates, and merchandise (T-shirts, hoodies), utilizing Adobe Creative Suite and Canva. Event attracted 200+ attendees including the UNILAG Vice-Chancellor, Professor Folasade Tolulope Ogunsola; merchandise sold out before the event opened and over ₦1 million was raised.

Designed WhatsApp-optimized flyers and social media graphics to support student community-building campaigns. Gained practical experience developing visual assets for targeted communication on mobile messaging platforms.