Dan Dao

Product Designer

dannnvdao@gmail.comdandao.cowww.linkedin.com/in/ddao086

About

I design complex products that need to feel simple — insurance platforms, health tools, AI-driven experiences. My work sits at the intersection of systems thinking, behavioral insight, and visual craft. I work well with ambiguity, turning undefined problems into focused, considered solutions.

Experience

Jan 25 – Now

Product Designer at Plymouth Rock Assurance

  • Created a unified design system spanning 4+ product lines with shared component libraries and documentation, cutting design-to-engineering hand-off time by 50%.
  • Designed Rocky AI, a real-time behavioral detection system that identifies user frustration signals across 20K+ mobile app users, surfacing contextual support to reduce call center volume.
  • Drove end-to-end UX strategy for the eSales platform — quoting, checkout, and binding — processing 1M+ auto insurance quotes across multiple states.
Feb 22 – Sep 24

Product Designer at Freelance

  • Built a design system from scratch for an early-stage startup, defining 50+ components and establishing standards across web and mobile.
  • Redesigned 10+ pages for Oxford Clinical Research Unit, simplifying complex health research into accessible, user-friendly content.
  • Delivered responsive websites and product design for 5 independent clients across e- commerce and small business.
May 23 – Sep 23

Consumer Engagement Design Intern at b.well Connected Health

  • Built reusable components for the mobile design system and redesigned onboarding flows using behavioral insights, lifting daily engagement 20% and usability scores 35%.
  • Partnered cross-functionally with marketing and product to redesign interface flows, increasing sign-up completion by 25%.
Feb 23 – May 23

Design Research Fellow at Vietnam Fine Arts Museum

  • Led end-to-end research and design of a museum companion app — from interviewing 30+ visitors to prototyping AR artwork scanning and real-time wayfinding. In testing, 94% of users navigated to a specific artwork unassisted, with a 4.7/5 usability score.
Jun 21 – Jan 22

Art and Design Intern at ABC News

  • Produced data visualizations and interactive graphics for 50+ stories across Politics and Sports, driving a 25% lift in story engagement.
  • Improved site readability and navigation through typography, layout, and information architecture updates.
May 20 – Jun 22

Product Designer at Perime Magazine

  • Led platform redesign of a digital fashion magazine, improving accessibility compliance and user engagement by 40%.

Education

Smith College

BA in Studio Art, Technology Arts

Skills

Expertise

User ExperienceInteraction DesignUsability TestingDesign SystemsAdvanced PrototypingInformation ArchitectureCompetitive AnalysisA/B TestingDesign StrategyVisual DesignResponsive & Accessible DesignAR, VR, AIMotion Design

Design Tools

FigmaProtopieSketchAdobe Creative Suite

Prototyping Tools

ProtopieBlenderAfter EffectsJitter

Development

HTML/CSSJavaScriptReactNext.js

Experimentation Tools

ClaudeCursorCodexMidjourney
Curvit