Orchestrate the end-to-end UX/UI strategy across international cross-functional teams in India, Mexico, and El Salvador, ensuring alignment between high level business goals and user centric execution. Spearheaded the development of a scalable, modular Online Banking MVP, establishing a new framework that reduced development hand off time by 25% through standardized design to code protocols. Lead the digital innovation agenda by mentoring design teams and fostering a culture of accessibility and operational excellence, ensuring 100% compliance with national regulatory standards.

Collaborated on the UX design for complex international operational ecosystems, specifically for Cinépolis. Contributed to the "Atmosfera" and "Atmosferización" systems, integrating digital and physical point of sale platforms across multiple markets, including India, Argentina, México. Supported the architecture of complex operational flows for food and beverage sales, helping synchronize digital interfaces with physical service logistics to ensure seamless high volume transactions.

Created scalable design systems for enterprise clients (Walmart Global Tech, Banco Ripley). Increased feature adoption rates by 20% through user centric architecture.

Led digital transformation, migrating legacy paper processes to a unified ecosystem (E-commerce, logistics, and WebApps), boosting operational efficiency by 40%.

Led the UX/UI team in the end-to-end creation of multi-platform digital products (iOS, Android, Web). Optimized design-to-development collaboration by facilitating research-driven workshops with marketing and tech leads. Modernized research operations by implementing FigJam and Maze, resulting in more agile usability testing and data-backed design decisions.