About

A mind wired for patterns, a hand trained in precision. Where psychology meets design, strategy meets soul, and structure dances with spontaneity. Skilled in understanding people as much as crafting systems—translating nuance into visuals, insight into execution. Known for solving the unsolvable, staying calm in chaos, and leading with quiet clarity. Thrives where complexity needs a human touch and vision needs form. Works like a forge, patient, intentional, relentless. Always building toward something that lasts.

Experience

Graphic Designer at Haveltea

Indonesia

Graphic Designer at Project Soul

Indonesia

  • Design engaging visual content for Instagram, Facebook ads, and email newsletters that aligns with brand identity and campaign goals

  • Develop and execute visual concepts for product launches, seasonal campaigns, and marketing events in collaboration with the Brand and Marketing teams

  • Maintain consistency and organization by adhering to brand guidelines, naming conventions, and proper asset management across shared drives

  • Incorporate feedback from the Brand Manager efficiently, revising and optimizing designs for various platforms and formats

  • Contribute to creative ideation sessions, assist with packaging, mockups, and pitch decks, and stay current with design trends and platform standards

Graphic Designer at RFAS Music

Indonesia

  • Collaborated with cross-functional teams to meet project goals, ensuring alignment with brand identity and vision.
  • Designed daily social media content and other promotional items that accurately reflected the artist’s identity and resonated with target audiences.
  • Developed visually appealing promotional materials for music releases, including artwork, flyers, and digital assets, contributing to the overall marketing strategy of RFAS Music.
  • Retouched publicity photos of artists to maintain a polished and professional visual presentation consistent with brand aesthetics.

Creative Director at Elysium Mentalcare

Indonesia

  • Develop a visual refreshment for our organization’s brand, including updating our logo, color palette, and typography to create a more cohesive look and feel.

  • Lead the development and execution of creative campaigns and initiatives to raise awareness of mental health issues through pop culture and social media channels.

  • Review and provide feedback on creative work developed by team members, and working with cross-functional teams to ensure that creative work is aligned with business goals and objectives.

  • Ensure that all creative work meets brand standards and guidelines, and aligns with the organization’s mission and values.

  • Stay up-to-date with industry trends and best practices in creative design and execution, and identifying opportunities to leverage new technologies and platforms to reach and engage target audiences

Design Lead at Discolors

Indonesia

  • Collaborated with the creative team to develop and test a new branding system for a client by clearly deining the worklow and phases of work in detail at each stage based on research and the integration of several systems to minimize unnecessary minor errors.
  • Led a team of designers to create a comprehensive brand guideline document for a client.
  • Expanded team knowledge and skills by exploring new techniques, engaging in internal peer learning, and experimenting with design to enhance creativity and innovation.

Creative Director at Discolors

Indonesia

  • Developed and implemented a new brand identity for a major client with a collaborative approach to identify their brand goals and developed strategies to achieve them.
  • Led a team of designers, copywriters, and strategists to create a comprehensive branding and marketing campaign for a new brand launch that resulted more than 4,000 Instagram followers increase in 3 months.
  • Developed and executed a successful rebranding campaign for a client that resulted in a +1,030% customer engagement on social media.
  • Oversaw the production of a series of promotional videos that generated over 50,000 views on social media.
  • Worked with clients to create a series of social media marketing materials, such as Instagram posts and ads, for a client that effectively communicated their brand message and values that increased engagement by 574% in a single month.

Creative at Arkara

Indonesia

  • Developed and implemented a creative vision for the brand, including defining its aesthetic, style, and tone.
  • Collaborated with marketing and sales teams to ensure that creative content aligned with the brand’s overall strategy and goals.
  • Led photoshoots and styling sessions to create visually appealing content for marketing and advertising campaigns.
  • Created visually appealing content for social media campaigns, including graphics, photos, and videos.
  • Managed and executed overall brand design, such as packaging design, e-commerce design, ads, and design for social media.

Creative Manager at Elysium Mentalcare

Indonesia

  • Contributed to brainstorming sessions and proposed creative ways to incorporate pop culture and social media in mental health awareness campaigns.

  • Designed visuals for social media, print, and events to support various initiatives and campaigns.

  • Built and managed a resource library with templates, graphics, and design guidelines.

  • Collaborated with mental health professionals, organizations, and influencers to ensure accurate and impactful content.

  • Developed and managed a social media content calendar, created posts, and analyzed performance metrics

Education

Universitas Padjadjaran

Bachelor in Psychology

Indonesia

3.32

Activities: Student Executive Council, Futsal Club, Technology & Entertainment Club, Short Movie Competition

Projects

Kojo

  • Established a leathercraft business from the ground up, including creating a business plan, securing funding, and building a team of skilled craftspeople.
  • Designed and developed a range of innovative leather products, including handbags, wallets, and accessories, using traditional leatherworking techniques.
  • Led marketing efforts for the brand, including creating promotional materials, developing a strong social media presence, and managing customer relationships.
  • Managed the inancial aspects of the business, including budgeting, forecasting, and inancial reporting, to ensure the company’s long-term sustainability.
  • Worked collaboratively with a team of craftsmen and women to create and launch new products and grow the business.