• Lead end-to-end website redesign for a tech startup, redefining information architecture, user journeys, and visual systems to improve usability and brand alignment.

• Drive emotional brand discovery and redesign initiatives, mapping user perception and translating insights into cohesive experience and design strategy.

• Provide UX consultancy, conducting UX audits and redesigning user journeys to enhance usability and support user-centered decision-making.

• Designed user-centric mobile and desktop interfaces for B2B and B2C projects, integrating user research.
• Developed personas, wireframes, and high-fidelity prototypes, focusing on intuitive user experiences.
• Conducted UX assessments on internal platforms and implemented improvements.
• Collaborated with developers and business teams, guiding the development process and aligning designs with business goals.

• Performed behavioral research, conducting comprehensive literature reviews, experiments, and surveys to investigate decision-making.
• Researched and curated course material to enhance audience engagement and understanding.

Specializing Master Program

Pomona Scholar Distinction