Max Rionda

Strategic Product Designer

New York City, EST (GMT-5)

maxrionda.design@gmail.comlinkedin.com/in/maxriondamaxrionda.design

About

Strategic Product Designer leveraging a technical background in Information Systems to transform complex data into user-friendly and human-centered digital product solutions

Experience

Jun 22 – Aug 22

Product Systems Analyst Intern at Urban Science

Detroit, MI

  1. Optimized the information architecture for internal data auditing tools, streamlining high-volume data entry workflows to reduce user error, processing time, and cognitive load

  2. Redesigned a data entry automation system for car dealership and census data management, utilizing SQL-based solutions to minimize friction and ensure data integrity

  3. Bridged the gap between complex backend database structures and intuitive frontend solutions by leveraging SQL and Excel to improve the accuracy and accessibility of the data for end-users

Education

Jan 24 – Jan 26

Designlab

Certificate in UX Design

Online

  • Researched and designed three comprehensive capstone projects focused on covering the end-to-end design process
  • Led projects about integrating a new feature into an existing product, creating a responsive web design, and building an end-to-end application, as well as shaping my own personal portfolio/brand
  • Attended private 1-on-1 mentor sessions, group critiques, professional development seminars, and networked with industry professionals to advance and enhance my UX design and UX research skills
Jan 19 – Jan 23

Miami University

Bachelor of Science, Information Systems | Bachelor of Arts, Spanish Language and Literature

Oxford, OH

  • Honors: Miami University Honors Society, FSB University Academic Scholars Program
  • FSB Study Abroad in Barcelona, Spain | Spring 2022

Projects

Mar 25 – May 25

Spotify Profile Upgrade (Case Study)

  • Owned the full design process for both mobile and desktop platforms by creating high-fidelity interactive prototypes that empower user expression, connection, and exploration through customization in the Spotify profile
  • Translated qualitative user interviews and market research into a prioritized feature roadmap that focused on increased user retention through personal expression and music listening habits
  • Conducted multi-round usability testing, with iterations after each round, using insights from users to refine and redefine the information architecture and visual design, and to ensure cohesion with Spotify’s existing design system
Mar 20 – May 20

9Elements (P&G) Client Project

  • Defined research goals with P&G stakeholders to ensure the 9Elements product launch strategy and ad campaign were grounded in validated user needs and research
  • Completed thorough SWOT analysis, market research, and survey, developing data-driven user personas to inform strategy
Sep 19 – Nov 19

Cleveland Clinic (Integrated Business Case)

  • Designed “Crystal”, a healthcare UI tasked with clarifying the patient experience and increasing transparency around medical billing and payment processes
  • Synthesized qualitative database entries and market research into a user persona and a redesigned user flow, forming a basis to design a user-friendly interface that resolves critical pain points for patients

Skills

Design / Execution

Product DesignUX/UI DesignInformation ArchitectureInteraction DesignUser FlowsDesign SystemsResponsive Web DesignInteractive PrototypingWireframingVisual DesignTypographyMobileDesktop

Research / Strategy

User ResearchUX StrategyBusiness StrategyDesign ThinkingUsability TestingMarket ResearchCompetitor AnalysisUser PersonasLean UX

Tools / Technical

FigmaSQLAgile MethodologiesAI ImplementationVibe CodingData AnalysisData VisualizationMazeTableauFramerAdvanced ExcelReadymagAdobe Photoshop
Curvit