CM

Chris Moorst

Product/Design Engineer

Buckley, North Wales, GMT+0

Building something, watch this space...

moorst.co.ukx.com/moorst

About

Design-led Product Engineer with 14+ years of experience scaling frontend architectures from 0-to-1 in early-stage startups. Expert in TypeScript and React, specializing in bridging high-fidelity design with complex engineering to deliver intuitive, data-intensive platforms.

Experience

2023 – Now

Founding engineer at Fluent

Remote

  • Architected 0-to-1 frontend for an AI analytics platform, enabling natural language querying for complex datasets.
  • Implemented a high-fidelity, accessible enterprise UI through a streamlined design-to-code workflow.
  • Defined technical roadmaps and product strategy as Founding Engineer, translating ambiguous requirements into scalable code.
2021 – 2023

Lead Frontend Engineer at Heygo

Remote

  • Led a distributed team to build a high-traffic marketplace for live tours, scaling for global user demand.
  • Optimized platform performance and real-time features, driving significant increases in user retention and engagement.
  • Scaled development velocity by establishing a comprehensive design system and automated testing suite with Storybook.
2020 – 2021

Senior frontend engineer at Ideal Modular Homes

Liverpool, Merseyside

  • Architected a bespoke Manufacturing Execution System (MES), digitizing manual production workflows into a high-efficiency hub.
  • Engineered a functional React interface for complex industrial logic, measurably increasing internal operational throughput.
  • Led technical discovery to align frontend architecture with real-time manufacturing data and reporting requirements.
2019 – 2020

Senior frontend engineer at Blinx Solutions

Daresbury, Cheshire

  • Spearheaded legacy migration to a scalable React and Styled Components architecture, drastically reducing technical debt.
  • Mentored a cross-functional squad through code reviews and technical guidance to ensure high-quality delivery.
  • Unified the design system in partnership with design teams, accelerating feature delivery and UI consistency.
2019

Frontend engineer at The Very Group

Liverpool, Merseyside

  • Delivered critical UI/UX enhancements for a high-scale e-commerce platform serving millions of users.
  • Optimized performance and accessibility by implementing modular component libraries and rigorous unit testing.
2013 – 2019

Tech lead & Co-founder at Kitsune Studio

Liverpool, Merseyside

  • Co-founded a design-led digital agency, delivering bespoke enterprise applications for a diverse client portfolio.
  • Managed the full SDLC from discovery and prototyping to production deployment and maintenance for all projects.
  • Accelerated delivery speed by introducing modern build pipelines and modular CMS architectures.
2012 – 2013

Frontend developer at MBNA

Chester, Cheshire

  • Re-engineered public web presence and acquisition funnels using mobile-first architecture to boost conversion rates.
  • Improved digital application flow and reduced user drop-off by implementing modern UI patterns.
2012

Frontend developer at LDA

Media City, Salford

  • Delivered responsive web experiences for global agency clients, ensuring pixel-perfect execution under tight production cycles.
2011 – 2012

Web developer at Clothingsites

Macclesfield, Cheshire

  • Optimized a portfolio of high-growth e-commerce sites, leading redesigns that significantly increased sales conversion.
2010 – 2011

Web developer at GSD®

Nantwich, Cheshire

  • Developed feature-rich websites in a high-velocity agency environment, ensuring robust performance and code quality.

Education

2006 – 2009

Manchester Metropolitan University

BSc (Hons) in Computer Games Technology

Manchester

Projects

2022

Erda

  • Built a green-tech platform for reforestation using Remix and Prisma, emphasizing transparent user impact tracking.
2018

FACT

  • Delivered a high-end digital presence for the UK's leading media arts centre, balancing aesthetic excellence and accessibility.

Skills

Programming Languages

TypeScriptJavascriptPythonPHP

Frontend & Libraries

ReactNext.jsReact NativeRemixReduxRecoilJotai

Tools & Infrastructure

StorybookReact Testing LibraryJestGruntGulpMySQLPrismaFly.ioVercelHeroku