About

I'm a design engineer at Snaptrude, where I build tools that architects and urban planners use to plan spaces, test zoning and massing, and generate layouts with AI. I'm based in Bengaluru. Before Snaptrude, I worked remotely with Les Amis, a women-only members' community based in Barcelona. I redesigned their booking experience and led a rebrand, during a stretch when they expanded into six new cities, including New York, Paris and Amsterdam. Before that, I led design at SuperShare. We raised a $6M Series A, went through a few hard pivots, and shipped consumer social products that grew to 10M unique visitors a month. As the team grew, I got to work with a mix of senior and junior designers, illustrators, animators and interns. I studied Communication Design at NIFT Bengaluru, and I've never stuck to just one discipline. Alongside full-time work I've done freelance projects for brands like H&M and Puma, government social awareness campaigns, and a few early-stage education and healthcare startups. That meant branding, packaging, film, social media, whatever the project needed. Currently my focus is product: UX, Interaction and design systems. I work mostly in Figma, and I use Claude Code to build and ship working products on my own, so I can test an idea in real code instead of stopping at a prototype. When I do work with engineers, it makes the conversation easier because we're already speaking the same language. Outside work, I'm average at a lot of hobbies. Right now that's travel photography & filmmaking.

Experience

2024 – Present

Design engineer at Snaptrude.Incsnaptrude.com

Bengaluru

• Redesigned navigation architecture to eliminate user confusion and resolve technical scalability constraints, driving a 3x increase in DAUs within 6 months.
• Designed a comprehensive AI feature suite including conversational interfaces, prompt refinement, contextual assistance, and intelligent workflow suggestions across core product experiences.
• Built 'Present mode' from the ground up; a live presentation tool where designs and data update dynamically as you iterate—securing licenses from 3 major architectural firms.
• Scaled the component library to support rapidly evolving product requirements.
• Led user research program using session recordings and A/B testing, uncovering critical friction points that directly informed our agile iteration cycle.
• Mentored a junior designer through strategic project delegation and performance KPIs, accelerating their career progression.

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2024

Product Designer at Les Amislesamis.cc

Barcelona (Remote)

• Built a scalable design system and a new brand identity from inception.

• Led end-to-end app redesign that supported Les Amis' expansion into 7 new countries (New York, Paris, Amsterdam, Berlin and more).

• Redesigned ‘Amie & Me’ to improve user education and participation.

• Crafted granular micro-interactions for onboarding, significantly improving sign ups.

2020 – 2023

Product Designer at SuperShare

• Led design initiatives across all product aspects, contri buting to a Series A funding.
• Collaborated on strategic pivots and shipped multiple consumer social products that drove growth to 10M monthly visitors.
• Created polished interactions with After Effects & Lottie, high-fidelity prototypes with Protopie, and built scalable design systems for the whole suite of products.

2019 – 2020

Product Design Intern at QTalk

• Oversaw the UI/UX stack of QTalk, a social call dialler app, during a six-month internship.
• Conducted usability testing, competitor analysis, stakeholder interviews, and created wireframes and micro-interactions to enhance user experience.
• Improved a basic utility product into a high-frequency product, increasing D20 retention by about 17%.
• Organically accelerated new user onboarding by 82%.
• Improved 5-star Playstore rating by 200%.

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2019

Branding & Research Intern at Idiom Designs

• Contri buted to rebranding, repositioning, and UX improvements for a fintech product
• Re-designed Packaging for a sustainable brand that was inaugurated by Miss India & Miss Universe in 2019.
• Contributed primarily on the market analysis, information design and illustrations

Education

Skills