• Designed B2B visualization dashboards to decode complex behavioral data, informing product strategies that reduced user complaints by 25%.
• Pioneered an AI-assisted workflow using ChatGPT and Builder.io to generate React frontend code for an internal pricing engine.
• Led end-to-end product definition and leveraged generative AI for rapid concept iteration and risk mitigation.

• Designed data-driven web and mobile interfaces, improving engagement by 35% by synthesizing complex user research into feasible product solutions.
• Drove a Lean UX process by leading A/B testing and iterative design improvements, contributing to a 40% reduction in user errors.
• Collaborated with engineers and product managers to define requirements and ensure technical feasibility of all new designs.

• Led the redesign of Beertrail.com, defining user personas and journey maps to shape product strategy and increase product adoption by 22%.
• Facilitated Design Thinking workshops with stakeholders to validate core concepts and align on business objectives.
• Identified net-new product opportunities through competitive analysis, delivering enhancements that drove measurable user growth.

• Collaborated with Lead Designer on an e-clinic platform, creating patient interfaces for online consultations and PCOS symptom tracking.
• Designed food monitoring and gamified goal-setting features for the 'AVA Care' provider app, translating complex dietary data into actionable interfaces.
• Created interfaces to facilitate seamless doctor-patient collaboration, focusing on data clarity and user motivation.

Developed a high-fidelity dashboard for B2B pricing analysis using GenAI-driven frontend generation.

Conducted full-scale UX overhaul including user journey mapping and stakeholder workshops to boost adoption.

Designed data-heavy healthcare interfaces to streamline doctor-patient communication and dietary tracking.