Oct 25 – Dec 25

New York, NY

Led end-to-end design of an AI-powered AR/XR visualization feature enabling customers to preview tiles in real environments, from research and concept definition to high-fidelity prototype validation
Conducted interviews, usability testing, and industry audits, designed interaction flows and prototypes, and tested with 8 users showing 92% task success by collaborating with engineers and product managers to align feasibility and business KPI goals

Sep 23 – May 24

San Francisco, CA

Designed UI and graphic components with scalable design systems used across various platforms, improving product consistency and streamlining design execution across cross-functional departments
Produced 30+ assets across print and digital media formats, configuring CMS and ensuring adherence to brand guidelines for university-wide projects at a multinational scale

Feb 23 – Apr 23

San Francisco, CA

Led an end-to-end design of grocery delivery native app from research to high-fidelity prototypes through A/B tests, CMS production, improving navigation efficiency by 25%, and reducing onboarding drop-off by 15%
Conducted usability testing with 15+ participants, including users with disabilities, addressing accessibility needs for 100k+ residents requiring assisted grocery shopping with a 75% user satisfaction rate

Sep 20 – Apr 21

San Francisco, CA

Proposed and built new product features through iterative prototyping, and usability testing increasing app usage by 8% and reducing user-reported stress level by 15%
Collaborated directly with CEO and cross-functional partners to drive UX improvements, build scalable design system with standardized components, create 15+ prototypes to optimize engagement and retention by 18%

Experience

Education