• Led the end-to-end design of core dashboard workflows for a business banking platform with 500K+ users, delivering intuitive solutions based on stakeholder input.
• Designed and iterated on 90+ high-fidelity wireframes across client- and employee-facing platforms, leveraging competitive analysis to enhance user management features and streamline flows.
• Conducted the early design phase of a major authentication initiative, producing wireframes and high-level concepts that aligned requirements and streamlined designer-developer collaboration.

• Refined cross-channel user flows and UI patterns in agile sprints, improving clarity, usability, and overall customer experience.
• Executed focus group interviews with 10 participants to analyze user behaviour, informing product decisions that enhanced everyday banking experiences.

• Spearheaded a full website overhaul that optimized functionality,improving navigation, engagement, and overall usability to drive engagement.
• Designed and shipped 15+ marketing and social media assets (graphics, videos and copy) to boost brand awareness and online presence, and support product goals.

• Defined interaction patterns and structured information architecture to improve accessibility and scalability through data-driven design decisions.
• Directed user interviews, usability testing, and high-fidelity prototyping for The Center for New Data website redesign.