• Led early-stage research planning for a women’s health platform serving immigrant and refugee communities
• Conducted secondary research to understand the problem space, user context, and existing solutions
• Created a primary research plan including research goals, participant criteria, interview guides, and survey considerations with attention to ethical and cultural factors
• Supported questionnaire-based research by structuring surveys, collecting responses, and synthesizing findings into clear summaries
• Collaborated with the founder and cross-functional team to clarify research readiness, constraints, and responsible research practices

• Conducted early-stage research to understand client goals, user needs, and content gaps prior to design decisions
• Led content audits and competitive research to inform information architecture
• Designed and iterated wireframes and prototypes based on stakeholder feedback and usability considerations

• Observed behavior and routines to identify needs and inform environmental adjustments
• Identified patterns over time and iterated daily structures based on outcomes
• Worked in private home settings requiring discretion, ethical judgment, and independent decision-making

UX Research Case Study