Evgeny Martynyk

Product Lead & Scale Operator

Uzbekistan, GMT+5

zhenya.martynyk@gmail.comLinkedInLinktree

About

Product Lead and scale operator, former venture fund (SKL.VC) builder taking ventures from zero to market. Experienced in product strategy, monetization, unit economics, and scaling digital businesses serving 45M+ users.

Experience

2020 – Present

Founding Product Designer / Venture Builder at SKL Venture Capital

  • Built products from zero alongside founders across fintech, crypto, AI, and marketplaces.
  • Took ventures to market, driving early revenue, building unit economics models, and validating or killing hypotheses to save investor capital.

Skills

Product & Growth

Product StrategyGTMFunnelsActivationRetentionMonetizationUnit EconomicsBusiness ModelsExperimentationUX Architecture

Domains

FintechB2B Crypto PaymentsAIMusic FinanceMarketplacesTelecom

Projects

2021

Tariff Up - Beeline Telecomvortexnumen.tech/6

  • Designed a proactive system analyzing user consumption to recommend optimal tariffs and built a custom 'Build-Your-Own' tariff constructor.
  • Drove $23M in additional ARR and successfully migrated 3M users to higher-tier plans.
2021

Desktop Web Experience - Tinkoff Bank

  • Architected the full end-to-end web flow from home page to card issuance and first login for a desktop-first audience.
  • Lifted projected revenue per user by 1.5x and unlocked full cross-sell of loans, insurance, and investments.
2021

Family Group Hub - Beelinevortexnumen.tech/7

  • Designed a proactive family hub featuring balance indicators, push notifications, and one-tap auto-refill to prevent service suspensions.
  • Recovered $8M in revenue by prompting 80% of at-risk members to clear negative balances, reducing involuntary churn.
2021

Self-Serve Support Redesign - Beelinevortexnumen.tech/9

  • Analyzed frequent support tickets to redesign key scenarios with contextual tooltips and simplified navigation.
  • Cut customer support load by 30% on redesigned topics and improved user satisfaction.
2021

Vio Marketplace - SKL Venture Capitalvortexnumen.tech/5

  • Shipped a lean C2C marketplace MVP via Telegram Apps to test willingness-to-pay and market viability.
  • Generated first revenue and delivered data-backed signals that informed international expansion strategy.
2021

EasyGroser - SKL Venture Capitalvortexnumen.tech/4

  • Designed a minimum viable test for an AI grocery price comparison service, validating high UX completion (68%).
  • Modeled economics to show prohibitive API integration costs, allowing the fund to shut down the project and save investor capital.
2021

Pre-Seed Crypto Investment Platform

  • Led brand direction, UX audits, and core journey redesigns for onboarding, token swaps, and portfolio dashboards.
  • Created a practical design system and built the product website utilized during successful pre-seed fundraising.
2021

Artific Ai - SKL Venture Capital

  • Designed goal-oriented 'Missions' and strategic paywalls to test monetization for a high-engagement AI chat product.
  • Generated initial revenue and provided a clear negative signal regarding venture-scale conversion thresholds, enabling a swift pivot.
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