"Should I build a personal website or a portfolio?"
This question comes up constantly. The terms get used interchangeably, which makes it worse. But they're not the same thing, and choosing the wrong one can waste your time or limit your opportunities.
Here's how to think about it.
What's the difference?
A portfolio is focused on your work. It showcases projects, demonstrates skills, and helps people evaluate what you can do. It's transactional by design—someone visits, sees your work, and decides whether to hire you.
A personal website is broader. It's about you as a person and professional. It might include a blog, your interests, speaking engagements, side projects, a bio, and yes, sometimes a portfolio section. It's less about immediate conversion and more about building a presence over time.
Think of it this way:
| Portfolio | Personal Website |
|---|---|
| "Here's what I can do for you" | "Here's who I am" |
| Project-focused | Person-focused |
| Conversion-oriented | Relationship-oriented |
| Updates when work changes | Updates more frequently |
| Minimal content | Richer content |
When you need a portfolio
A portfolio is the right choice when:
You're actively job hunting. Recruiters and hiring managers want to see your work quickly. They don't want to read your blog or learn about your hobbies. They want proof that you can do the job.
You work in a visual or project-based field. Designers, developers, photographers, writers, marketers—anyone whose work can be shown benefits from a portfolio.
You're freelancing or consulting. Potential clients need to evaluate your capabilities before reaching out. A portfolio does that efficiently.
You want something simple and focused. Not everyone needs a sprawling web presence. Sometimes a clean page with your best work and contact info is all you need.
When you need a personal website
A personal website makes more sense when:
You're building thought leadership. If you speak at conferences, write articles, or want to be known for your ideas, a personal site gives you a platform.
Your career is multi-faceted. Maybe you're a developer who also writes, or a designer who also teaches. A personal website can hold all of it without forcing you to choose one identity.
You're playing the long game. Personal websites compound over time. Blog posts get indexed. People discover you through search. It's an investment in your future presence.
You want full creative control. Personal websites let you experiment with design, tone, and content in ways a focused portfolio might not.
Do you need both?
Sometimes, yes.
The most common setup is a personal website that includes a portfolio section. You get the best of both worlds: a place to showcase work and a platform for everything else.
But don't over-engineer it. If you're just starting out or focused on landing your next role, a portfolio alone is enough. You can always expand later.
The worst option is having neither. In 2026, being unsearchable is a liability.
Questions to help you decide
Ask yourself:
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What's your immediate goal? If it's getting hired or winning clients, start with a portfolio. If it's building long-term presence, consider a personal site.
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How much content do you have? A personal website with one page feels empty. If you don't have blog posts, talks, or side projects to share, a portfolio is a better starting point.
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How much time can you invest? Personal websites need ongoing content. Portfolios can be updated quarterly and still feel current.
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What does your industry expect? In some fields, portfolios are table stakes. In others, thought leadership matters more. Know your audience.
The simplest path forward
If you're unsure, start with a portfolio.
A portfolio solves the immediate problem: giving people a way to see your work and contact you. It takes hours to set up, not weeks. And it can grow into a personal website over time.
With Curvit, you can create a portfolio in minutes. Upload your CV, and you'll have a professional page with your own URL. That's enough to start.
Once it's live, you can decide if you want more. Add a blog. Link to talks. Expand as your career does.
But don't wait for the perfect setup. Having something live beats planning something perfect.